
An 8-month observational study showed a 49.7% increase in Instagram followers and a 12% rise in app usage (8,257 users in 36 countries). Engagement metrics—impressions up 70% and reach up 87%—highlighted the impact of interactive content like “Question of the Week.” The LearnENT social media team effectively broadened OHNS access, demonstrating the power of targeted digital engagement in underrepresented specialties.
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