
The increasing adoption of Twitter among professionals is enhancing networking, advocacy, and information sharing. This study assessed Twitter's impact on academic productivity in otolaryngology. Results revealed that Twitter is an underused tool in this field. Data collected from US otolaryngology programs showed that 16% of faculty and 62% of programs had Twitter accounts, with recent growth. Higher H‐index scores were linked to increased odds of having a Twitter account. Moreover, the number of faculty with Twitter accounts predicted program adoption. However, only a small portion of Twitter users showed disproportionate academic productivity. This suggests Twitter's potential for growth, particularly among highly accomplished faculty.
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